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SEM: Search Engine Marketing

We work with you to understand the unique challenges faced by your business and your goals and objectives and develop a bespoke search engine marketing strategy for your organisation and marketplace. This overall strategy may combine elements of organic and paid search campaigns and techniques.

SEO: Search Engine Optimisation

It is widely acknowledged that the vast majority of users don’t scroll past the first page of search results and that many also ignore the paid results when searching online. So how do you make sure your business is there? We work with you to get your website higher in search results.

Why use us for SEO?

  • We work with you to create a bespoke strategy – a successful SEO strategy for one website may not work for another because there are so many variables
  • Best practice techniques, keeping it ethical
  • We provide on page optimisation (including quality, regular content, social influence, website design, local search relevancy, keyword choice)
  • Content created and written primarily for your audience, not for search engines
  • Ongoing review and refine

Looking to start a new SEO project? Work with us

PPC: Pay Per Click

Potential customers that are closer to making a purchasing decision may be more likely to click the paid results that appear at the top of the search engine results pages. These sponsored links appear when businesses pay, using an auction-based system. Your adverts can also appear in front of people who have already expressed an interest in your product or service because they have been searching for it. We can manage the process for you to make sure your business is in these results. Many businesses find PPC advertising is the fastest way to get instant rankings.

Why use us for PPC?

  • Our experts help you get your brand in front of people searching for exactly what you offer
  • Regular analytics and reporting to see the effectiveness of your campaigns
  • Help you specifically target relevant customers
  • We help you create targeted adverts that deliver relevant results and qualified leads
  • We work to optimise your campaigns on a regular basis

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